Our Writings

Meyerowitz on Marketing and Management

ABA Journal

1. Making Things Happen, ABA Journal, December 1, 1987
2. Associates as Rainmakers, ABA Journal, April 1, 1987
3. Making Public Relations Work For You, ABA Journal, The Lawyer’s Magazine, May 1, 1986
4. Save Your Business Client from a Wrongful Discharge Suit, ABA Journal, The Lawyer’s Magazine, August 1985
5. The Arbitration Alternative, ABA Journal, The Lawyer’s Magazine,  February 1985 

Across the Bar

6. Branching Out, Across the Bar, Spring 1994
7. The ABCs of RFPs, Across the Bar, Winter 1993
8. Clients Under Stress, Across The Bar, Summer 1993
9. The Secret of Marketing is - Good Service!, Across the Bar, November 1992
10. Securing the Secrets of Successful Seminars, Across the Bar, July 1992

Business Marketing

11. A Marketer’s Guide to Alphabet Soup, The Best Readings from Business Marketing Magazine, 1993
12. The Rules of Marketing Continue to Evolve, Business Marketing, August 1991
13. Managers: Watch What You Say About Your reps, Business Marketing, June 1991
14. Making a Mark Through Charity or Politics, Business Marketing, March 1991
15. Dead Athletes Society, Business Marketing, January 1991
16. When Liability has Limits, Business Marketing, December 1990
17. Going, Going, Gone!, Business Marketing, November 1990
18. Seller Beware, Business Marketing, October 1990
19. Copycat! Copycat!, Business Marketing, September 1990
20. Don’t Try to Compete With Us!, Business Marketing, August 1990
21. Get My Lawyer on the Phone, Business Marketing, July 1990
22. When it Absolutely, Positively Has to Get There…But Doesn't, Business Marketing June 1990
23. Watch Your Language, Business Marketing, May 1990
24. Bankrupt Customer? Move Fast!, Business Marketing, April 1990
25. A Marketers Guide To Alphabet Soup, Business Marketing, January 1990
26. Marketers, Mark These Words!, Business Marketing, December 1989
27. Who Really Owns Free-Lanced Work, Business Marketing, November 1989
28. Credit Reports Are Not Always Credible, Business Marketing, October 1989
29. Mayhem at Meetings, Business Marketing, September 1989
30. As ‘Junk Fax’ Grows, So Do the Laws, Business Marketing, September 1989
31. RICO Lives! (And How!), Business Marketing, July 1989
32. The Legal Side of Hiring Salespeople, Business Marketing, June 1989
33. Satanic Invoices, Business Marketing, May 1989
34. The Ultimate Sale, Business Marketing, April 1989
35. How to Protect Yourself From Your Customers, Business Marketing, March 1989
36. To Sell Your Entire Business, Plan Carefully to Save Countless Headaches Down the Road, Business Marketing, March 1989
37. Keeping Conflict Out of Court, Business Marketing, February 1989
38. Do You Know Me?, Business Marketing, January 1989
39. Trademark Bill Clears False Ad Snags, Business Marketing, December 1988
40. A Legal Feel to ‘Look and Feel’ Suits?, Business Marketing, December 1988
41. Full Payment’ May- or May Not- Mean Just That, Business Marketing, November 1988
42. There’s a Little Something in This For You, Too, Business Marketing, October 1988
43. The Taxing Nature of Incentive Programs, Business Marketing, September 1988
44. A Legal Lather Over Market Research, Business Marketing, August 1988
45. Protection through Patents: New Power for an Old Remedy, Business Marketing, July 1988
46. This Column’s For You! Choosing and Protecting Slogans, Business Marketing, June 1988
47. When the Yellow Pages Make You See Red, Business Marketing, May 1988
48. Do New Insider Rules Imperil Marketers?, Business Marketing, April 1988
49. Traps and Gaps in Sales Contracts, Business Marketing, April 1988
50. Selling Abroad: Making Sure You Get Paid, Business Marketing, February 1988
51. …Do Not Collect $200, Business Marketing, January 1988
52. Protection When Selling to Risky Customers, Business Marketing, January 1988
53. Lowering the Risks of Collecting Industry Data, Business Marketing, December 1987
54. Lawyers Court New Business, Business Marketing, October 1987
55. Five Don'ts When Collecting Customer Debt, Business Marketing, September 1987
56. Keep Renting Those Customer Lists!, Business Marketing, August 1987
57. Selling to Bankrupt Customers, Business Marketing, July 1987
58. Ad Agency Client Conflicts: The Law and Common Sense, Business Marketing, June 1987
59. What Your Customers Can Do to You, Business Marketing, May 1987
60. Can the Media Refuse Your Ad?, Business Marketing, April 1987
61. When Privacy Goes Public in Advertising, Business Marketing, March 1987
62. The Standards for Product Standards, Business Marketing, February 1987
63. Treading the Line Between ‘Grease’ and Bribery, Business Marketing, January 1987
64. Reviewing the Law on Product Reviews, Business Marketing, December 1986
65. The Marketing Downside to States’ Rights, Business Marketing, November 1986
66. The New Threat to Advertising Freedom, Business Marketing, October 1986
67. Do Unto Others: Non-Price Predation in the Marketplace, Business Marketing, September 1986
68. States Crack Down on Telemarketing, Business Marketing, August 1986
69. Beware of Price-Discrimination Pitfalls, Business Marketing, June 1986
70. Tightening the Reins on Distributors’ Prices, Business Marketing, May 1986
71. Sales Incentives: A Two-Edged Sword, Business Marketing, April 1986
72. Endorsements:  What You Can and Cannot Do, Business Marketing, March 1986
73. Fair Use or Piracy? How Far Can You Go in Swiping Other Peoples’ Work? Business Marketing, February 1986
74. Your Liability for Salesman and Agent Conduct, Business Marketing, December 1985
75. Bankruptcy: The Strategic Wild Card, Business Marketing, November 1985
76. Ensuring Adequate Ad Insurance Coverage, Business Marketing, October 1985
77. A is for Ad Agency, B is for Bankrupt, Business Marketing, September 1985
78. Brand X Strikes Back! The Developing Law of Comparative Advertising, Business Marketing, August 1985
79. The Feds Approve Money Photos in Ads Concern That Advertising Might ‘Pay’ Too Much, Business Marketing, July 1985
80. Completely Safe!” Good Condition!” Flexible!” How Advertising Claims Can Create Legally –Troublesome Warranties, Business Marketing, June 1985
81. Don’t ‘Xerox’ This Article!, How To Defend Your Trademarks, Business Marketing, December 1984

Legal Times

82. A Custom-Fit Intranet, Legal Times, July 7, 2003

Legally Speaking

83. A Growing Interest In Intranets, Legally Speaking, November 2002

Marketing The Law Firm

84. How Law Firms Finance Their Practices To Encourage Business Development, Marketing The Law Firm, October 2006
85. Legal Jobs You've Never Heard of Before, Marketing The Law Firm, August 2006
86. Creating Ambassadors of Goodwill, Marketing The Law Firm, June 2006
87. Lawsuits Too Bad To Be True, Marketing The Law Firm, April 2006
88. Your Guide to Getting on the Web: Content Is King, Marketing The Law Firm, January 2006
89. Your Guide to Getting on the Web: Starting from Scratch, Marketing The Law Firm, October 2005
90. Beyond The Rolodex, Marketing The Law Firm, August 2005
91. Strutting Your Stuff: The Advantages Of Seminar Marketing, Marketing The Law Firm, February 2005
92. 12 Steps to New Business, Marketing The Law Firm, January 2004
93. Your Firm In A Nutshell, Marketing The Law Firm, August 2003
94. A Question Of Copyright, Marketing The Law Firm, February 2003
95. Partnering With Publishers: Opportunities For Expanding Your Client Base, Marketing The Law Firm, November 2002
96. Expanding Role for Law Librarians:  Secret Agents for Reaching Potential Clients, Marketing The Law Firm, August 2002
97. ‘We Never Close’:  Getting a Web Site Up and Running, Marketing The Law Firm, May 2002

Marketing for Lawyers

98. Law Firms Adopting Shorter Names in Effort to Gain Notice, Marketing for Lawyers, February 2002
99. Success Requires Planning and Follow-Up, Marketing for Lawyers, November 2001
100. Improving Article Presentation on Firm’s Web Site, Marketing for Lawyers, June 2001
101. Maximize the Potential of Bylined Articles, Marketing for Lawyers, November 2000
102. Getting More Mileage Out of a Published Article, Marketing for Lawyers, October 2000
103. How to Survive, Thrive as a Law Firm Marketer,* Marketing for Lawyers, March 2000
104. What to Do With a Published Article, Marketing for Lawyers, January 1996

Marketing Management

105. Surviving Assaults on Trademarks, Marketing Management

New York Law Journal

106. Getting Published, New York Law Journal, February 25, 2003
107. The Copyright Question, New York Law Journal, December 17, 2002
108. Publisher Partnerships Writing or Editing Can Help Expand a Lawyer’s Client Base, New York Law Journal, October 22, 2002
109. The Growing Interest in Law Firm Intranets, New York Law Journal, October   15, 2002
110. Competitive Intelligence,* New York Law Journal, August 20, 2002
111. Law Librarians Secret Agents for Reaching Potential Clients, New York Law Journal, June 18, 2002
112. We Never Close’ Getting a Web Site Up and Running, New York Law Journal, April 16, 2002
113. Publication Programs Plan for Articles, Newsletters and Brochures, New York Law Journal, February 19, 2002
114. Publication Program, New York Law Journal, February 19, 2002
115. Event Planning Goal, Format, Content and Follow-Up Are Key,* New York Law Journal, October 23, 2001
116. Trade Shows A New Revenue Stream for Firms Looking to Gain Edge, New York Law Journal, September 4, 2001
117. Why Editors Edit, New York Law Journal, April 24, 2001
118. Click Here, New York Law Journal, February 27, 2001
119. Show Your Stuff  How to Write Effective Capabilities Pieces, New York Law Journal, January 2, 2001
120. Before Starting to Write, Maximizing the Potential of Bylined Articles, New York Law Journal, October 24, 2000
121. Correspondence Policy  Appropriate Rules Lower Malpractice Risk, New York Law Journal, August 22, 2000
122. Marketing Ethics  Many Web Sites and Resources Point the Way, New York Law Journal, June 27, 2000
123. Publishing Guidelines  Firms Can Increase Benefits of Bylined Articles, New York Law Journal, April 25, 2000
124. Attorney Advertising Firms Can Limit Risk of Bankrupt Ad Agencies, New York Law Journal, February 22, 2000
125. Law School Report Has Lessons for Lawyers, New York Law Journal, November 9, 1999
126. A Guide for Getting Published, New York Law Journal, August 24, 1999
127. Meeting Those Prospective Clients,* New York Law Journal, June 22, 1999
128. Reprinting a Published Article, New York Law Journal, May 4, 1999
129. Handling Charitable Requests, New York Law Journal, March 23, 1999
130. Shooting Down Excuses for Not Marketing, New York Law Journal, December 22, 1998
131. The Ethics Issues of Marketing by Internet, New York Law Journal, October 27,1998
132. Write Better Articles By Avoiding Legalese, New York Law Journal, August 25, 1998
133. Pointers for the Law Firm Marketer’s Success,* New York Law Journal, June 23, 1998
134. The Published Article: Useful Marketing Tool, New York Law Journal, April 28, 1998
135. Writing About Lawsuits for Press and Clients, New York Law Journal, February 24, 1998
136. Protection for Lawyers’ Comments on Cases, New York Law Journal, December 23, 1997
137. How to Go From a Big Firm to a Solo Practice, New York Law Journal, October 28, 1997
138. What to Do When Bad News Strikes the Firm, New York Law Journal, August 26, 1997 
139. Ads Must Comply With Ethical Rules, New York Law Journal, June 30, 1997
140. Keeping Clients by Keeping Them Happy, New York Law Journal, June 24, 1997
141. Considering a Slogan? This Column’s for You, New York Law Journal, April 22, 1997
142. How to Handle Dissatisfaction of Associate, New York Law Journal, February 25, 1997
143. The ‘First Contact’: When the Client Phones, New York Law Journal, December 31, 1996
144. What an Advertisement Should Accomplish, New York Law Journal, December 26, 1996
145. Lawyer Advertising, 20 Years After ‘Bates,’  New York Law Journal, October 22, 1996
146. Public Relations: The Seven Common Myths, New York Law Journal, August 27, 1996
147. Seven P.R. Myths Exposed, And Truths Revealed!, New York Law Journal, August 27,1996
148. The Need for Follow – Through in Marketing, New York Law Journal, June 25, 1996
149. Institutionalizing Relationships With Clients, New York Law Journal, April 23, 1996
150. Benefits of Using ‘Yellow Pages’ Advertising, New York Law Journal, February 27, 1996
151. A Marketing Plan to Spread the ‘Message,’ New York Law Journal, October 4, 1995
152. Client Communications: When and How, New York Law Journal, August 22, 1995
153. Common Sense for ‘Chit – Chat’ With Clients, New York Law Journal, June 27, 1995
154. How to Prepare an Association’s Newsletter, New York Law Journal, April 25, 1995
155. The Role of Associates in Client Development, New York Law Journal, February 21, 1995
156. Communicating With Clients Under Stress, New York Law Journal, December 27, 1994
157. Quick Quiz on Ads, Marketing, Other Issues, New York Law Journal, October 25, 1994
158. How to Evaluate the Success of Marketing, New York Law Journal, August 30, 1994
159. Remember to Put News in The Firm’s Newsletter, New York Law Journal, June 28, 1994
160. Self-Analysis and a Client-Focused Brochure, New York Journal, April 26, 1994
161. Bylines Build Business: How to Get Published, New York Journal, February 15,1994
162. Getting the Most Out of a Bylined Article, New York Law Journal, April 24, 1990

New York Lawyer

163. Bring an Umbrella, New York Lawyer, October 2001

The New York Times

164. Marketing the Professions: Brochures That Define a Special Niche, The New York Times, November 24, 1985
165. Marketing the Professions: Promoting the Practice With Bylines, The New York Times, November 24, 1985
166. Marketing the Professions: Free Samples To Woo Paying Clients, The New York Times, November 24, 1985

Of Counsel

167. On-Premise Day Care: Yet Another Option To Aid Law Firm Staffing, Of Counsel, March 20, 1989
168. Insider Trading:  Procedures To Consider in Implementing A Screening Policy, Of Counsel, March 20, 1989
169. How Firms Monitor The Effectiveness Of Marketing, Of Counsel, Volume 7, Number 19, October 3, 1988

The Pennsylvania Lawyer

170. Building Your Referral Business, The Pennsylvania Lawyer, July/August 2009 
171. When A Client Dies, The Pennsylvania Lawyer, March/April 2009
172. Winning in the Court of Public Opinion, The Pennsylvania Lawyer, January/February 2009
173. The Wild World of the Web, The Pennsylvania Lawyer, November/ December 2008
174. Back to the Law, Pennsylvania Lawyer, May/June 2008
175. Leading Double Lives, The Pennsylvania Lawyer, May/June 2008
176. How to Deal With a Troublesome Client, The Pennsylvania Lawyer, March/April 2008
177. Seeking The Cyber Life, The Pennsylvania Lawyer, September/October 2007
178. Global Good Works, The Pennsylvania Lawyer, July/August 2007
179. The Art of Talent Spotting, The Pennsylvania Lawyer, May/June 2007
180. The 10 Characteristics of Top Lawyers, The Pennsylvania Lawyer, May/June 2007
181. Joining the Blog Boom, The Pennsylvania Lawyer, November/December 2006
182. Working Capital, The Pennsylvania Lawyer, September/October 2006
183. New Jobs for New Times, The Pennsylvania Lawyer, July/August 2006
184. Creating Ambassadors of Goodwill, The Pennsylvania Lawyer, May/June 2006
185. Too Bad to be True, The Pennsylvania Lawyer, March/April 2006
186. Your Guide to Getting on the Web: Starting from Scratch,The Pennsylvania Lawyer, September/October 2005
187. Your Guide to Getting on the Web: Content Is King, The Pennsylvania Lawyer, September/October 2005
188. Beyond The Rolodex, The Pennsylvania Lawyer, July/August 2005
189. Protect Yourself: Security For Small Firms, The Pennsylvania Lawyer, March/April 2005
190. Alternative Careers, The Pennsylvania Lawyer, January/February 2005
191. Strutting Your Stuff: The Advantages of Seminar Marketing, The Pennsylvania Lawyer, November/December 2004
192. Trapped By Technology, The Pennsylvania Lawyer, September/October 2004
193. The Changing Role of the Law Firm Librarian, The Pennsylvania Lawyer, May/June 2004
194. Testimonials: A Great Idea! Or Not? The Pennsylvania Lawyer, March/April 2004
195. Eye On The Competition, The Pennsylvania Lawyer, January/February 2004
196. 12 Steps To New Business, The Pennsylvania Lawyer, November/December 2003
197. Your Firm In A Nutshell, The Pennsylvania Lawyer, May/June 2003
198. Coping With The Disability Or Death of A Key Lawyer, The Pennsylvania Lawyer, January/February 2003
199. A Growing Interest In Intranets, The Pennsylvania Lawyer, September/October 2002
200. E-mail Newsletters Rival Print For Effective Communication, The Pennsylvania Lawyer, July/August 2002
201. Still Sold On The Hourly Rate, The Pennsylvania Lawyer, May/June 2002
202. Pro Bono At Law Firms Reflects A Long Tradition, The Pennsylvania Lawyer, March/April 2002
203. Lightening The Letterhead, The Pennsylvania Lawyer, January/February 2002
204. How To Attract Visitors To Your Web Site, The Pennsylvania Lawyer, September/October 2001
205. Training Associates: Necessity, Not Luxury, The Pennsylvania Lawyer, July/August 2001
206. Return On Investment, The Pennsylvania Lawyer, May/June 2001
207. How to Get The Most Out of Your Support Staff, The Pennsylvania Lawyer, March/April 2001
208. How To Hire – And Keep – The Best And The Brightest, The Pennsylvania Lawyer, March/April 2001
209. Overcoming ‘Partner Only’ Syndrome, The Pennsylvania Lawyer, November/ December 2000
210. Limiting The Ethical Risks of Law-Firm Web Sites, The Pennsylvania Lawyer, September/October 2000
211. How To Handle Difficult Clients, The Pennsylvania Lawyer, July/August 2000
212. Jumping Ship, The Pennsylvania Lawyer, May/June 2000
213. Correspondence Policies Help Lower Malpractice Risks, Train Young Lawyers, The Pennsylvania Lawyer, March/April 2000
214. Information, Please: The Key To A Successful Law-Firm Web Site, The Pennsylvania Lawyer, September/October 1999
215. The Shy Lawyer, The Pennsylvania Lawyer, May/June 1999
216. When A Name Partner Leaves, The Pennsylvania Lawyer, November/ December 1998
217. Winning A ‘Beauty Contest,’ The Pennsylvania Lawyer, July/August 1998
218. The Aging Law Firm, The Pennsylvania Lawyer, May/June 1998
219. Can You Benefit From Client Audits?, The Pennsylvania Lawyer, March/April 1998
220. Intellectual Property: Where The Boom Is, The Pennsylvania Lawyer, September/October 1997
221. When A Partner Goes Bad, The Pennsylvania Lawyer, July/August 1997
222. How To Begin A Press-Relations Program, The Pennsylvania Lawyer, May/June 1997
223. Taking Time Out, The Pennsylvania Lawyer, March/April 1997
224. The Value Of ‘Value Billing,’ The Pennsylvania Lawyer, January/February 1997
225. The Basics Of Building A Positive Image, The Pennsylvania Lawyer, November/December 1996
226. Being A ‘Good Citizen’ Builds Goodwill., The Pennsylvania Lawyer, September/October 1996
227. How To Keep Clients Happy And Coming Back For More, The Pennsylvania Lawyer, March/April 1996
228. How To Deal With Bad News About Your Firm, The Pennsylvania Lawyer, May/June 1995
229. Surviving the Information Explosion, The Pennsylvania Lawyer, March/April 1995
230. How To Collect An Overdue Bill (Without Losing The Client), The Pennsylvania Lawyer, March/April 1995
231. Saying Thank You, The Pennsylvania Lawyer, January 1995
232. Why You Should Avoid Client Surveys, The Pennsylvania Lawyer, November 1994
233. Five Tough Questions: How You Should Respond, The Pennsylvania Lawyer, September 1994
234. How To Get Clients, The Pennsylvania Lawyer, July 1994
235. Law in the Year 2000, The Pennsylvania Lawyer, November 1993
236. Q&A: How Should You Prepare Your Client for a Deposition?, The Pennsylvania Lawyer, July 1993
237. Branching Out, The Pennsylvania Lawyer, January 1993
238. Doing Time, The Pennsylvania Lawyer, November 1992
239. ABCs of RFPs, The Pennsylvania Lawyer, September 1992
240. Seminar Secrets, The Pennsylvania Lawyer, May 1992
241. What’s Coming in Software for Lawyers, The Pennsylvania Lawyer, November 1991
242. How to Hire Support Staff, The Pennsylvania Lawyer, July 1991
243. Should You Hire An MBA To Run Your Law Firm, The Pennsylvania Lawyer, May 1991
244. Here’s How To Make Partner!, The Pennsylvania Lawyer, March 1991
245. Telling Clients Goodbye, The Pennsylvania Lawyer, January 1991
246. The Secret of Marketing: Good Service! The Pennsylvania Lawyer, November 1990
247. The Art of Billing, The Pennsylvania Lawyer, April 1990
248. Clients Under Stress, The Pennsylvania Lawyer, September 1989
249. When Marketing Meets Resistance, The Pennsylvania Lawyer, September 1988
250. How Law Firms…Train Young Lawyers, The Pennsylvania Lawyer, March 1988
251. Emerging Employee Rights, The Pennsylvania Lawyer, September 1, 1986
252. The Problem – Solving Approach To Employee Discipline, The Pennsylvania Lawyer, September 1, 1986
253. Helping Clients Restructure Their Loans, Working Out With The Banks, The Pennsylvania Lawyer, March 1, 1986
254. Five Things Your Clients Should Know About Their Advertising, The Pennsylvania Lawyer, September 1, 1985
255. Bylines That Build Business, The Pennsylvania Lawyer, June 15, 1985

The Journal of Legal Marketing

256. Monday Morning, The Journal Of Legal Marketing, July 1998

State Bar Publications/Other

257. Benefits Of “Yellow Pages” Advertising, Bench & Bar, May/June 1996
258. Clients Under Stress, Washington State Bar News, January 1995
259. Hiring Support Staff, MSBA, November 1994
260. Q & A, MSBA, November 1993
261. Doing Time, The Bench & Bar of Minnesota, October 1993
262. Seminar Secrets,  MSBA June 1993
263. Request for Proposals RFPs, MSBA January 1993
264. The Art of Billing, The Bench & Bar of Minnesota, October 1991
265. Clients Under Stress, The Bench & Bar of Minnesota, July 1991
266. How Much Is A Good Lawyer Worth, Barrister, Spring 1989
267. Advertising And The Law, Small Business Reports, September 1989
268. Corporate Lawsuits Don’t Have To Be So Unsettling,* Cashflow, June 1985

Webinar

269. Developing an Effective Marketing Program for Legal Services, Commercial Law Web Advisor, August 2012
     

*Co-authored